Retail Giant Launches "Go Activities" Web Site

9th November 2011

National outdoor gear retailer Go Outdoors is launching a brand new outdoor activities and accommodation booking website in the next few weeks.

The site will allow users to book accommodation and activities and to research information on what there is to do around the UK. It will offer activities information from multiple local providers that can be filtered geographically. The site offers live availability and the ability for the user to build their trip using a calendar function which can be exported to mobile devices. Currently accommodation is being provided by Laterooms, but it is hoped campsites will be added in due course. All the product is loaded up by the providers using a white label extranet provided by TourCMS. Go Activities will be promoted digitally via email sent after consumers buy a product suggesting relevant trips and eventually in-store, with items of kit being matched to certain activities.

Mike Griffin, founder of Go Activities commenting on the launch said: "What outdoors retailers in general have never been good at is being interested in what people do with that kit when they leave the building."

"Our consumers are not always the really strong outdoors people. We thought there was an incredible opportunity to improve access to people to actually get outdoors."

Go Outdoors has 31 stores around the UK, mostly in large units away from city and town centre, and its website generates 300,000 unique users each week.

Source: Travolution